US video services Hulu and Vdio lodge Australian trade marks

Hulu1The range of streaming video services in Australia may be on the verge of increasing, if two newly-lodged local trade marks are anything to go by.

Massive US streaming service Hulu and Rdio video streaming offshoot Vdio both lodged trade mark applications in Australia on 18 July and 16 July respectively.

TV and movie streaming leader Netflix already holds an Australian trade mark for its logo, entering the register in October last year.

Whilst Vdio is broadly lodging its trade mark under digital and entertainment classes, Hulu is going the whole hog and lodging under various souvenir classes too.

A summary of the classes Hulu is filing for:

Class 9: Recordable and pre-recorded media; digital media, namely, streaming or downloadable audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos; computer software, namely, downloadable players for audio-visual content

Class 16: Address books; appointment books; pens; binders; bookmarks; books; magazines, bumper stickers; calendars; stationery; gift cards; posters

Class 18:  All purpose sport bags; athletic bags; backpacks; umbrellas

Class 28: Action skill games; arcade games; board games; card games; balls; balloons; video games;

Class 35: Business-to-business advertising; online banner advertising and marketing services; online retail services featuring streaming or downloadable audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos

Class 38: Broadcasting and streaming of audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos via a global computer network; transmission of downloadable audio-visual content in the nature of full-length, partial-length, and clips from motion pictures, television programming, videos, music videos, and music; transmission of video and interactive games; podcasting and webcasting services

Class 41: Education and entertainment services, namely online services providing audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos; providing interactive online games

Class 42: Computer services, namely, hosting a website featuring audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos

Whereas Vdio’s classes are much more straightforward. A summary:

Class 9: Computer software for use in downloading and streaming audio and audiovisual materials via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 35: Retail store services in the field of entertainment featuring pre-recorded audiovisual works and related merchandise, provided via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 38: Streaming of audiovisual materials over the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks; subscription television broadcasting via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 41: Providing a subscription based entertainment website featuring television programming and films

Class 42: Providing a website allowing users to download music and audiovisual materials; providing temporary use of online non-downloadable software that enables users to play and program music and entertainment-related materials

Hulu’s trade mark application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave. The company holds another local trade mark for its name from 2008.

Vdio’s application was lodged by the San Francisco office of ‘Vdio, Inc’ and a Canberra-based legal representative, AJ Park. 

Both trade mark applications are at the early status of ‘Indexing Approved’.

Click to view a screenshot of the trade applications for Hulu and Vdio.

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9 thoughts on “US video services Hulu and Vdio lodge Australian trade marks

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