Apple hoping to trade mark the term ‘STARTUP’

applegApple has lodged an audacious Australian trade mark application for the term ‘STARTUP’, covering a whole host of products and services.

As with most companies in the field of innovation, Apple is well-known for buying fledgling startups, and only recently acquired mapping platform Embark and video discovery tool Matcha.tv.

The ‘STARTUP’ application was lodged yesterday, August 27, by the Californian headquarters of Apple and a Sydney-based legal representative, Baker & McKenzie.

If accepted, Apple would hold the trade mark of the word ‘STARTUP’ under various retail, computing, mobile and educational classes. Specifically:

Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto

Class 37: Maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices

Class 41: Educational services, including conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of education

Class 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software and consumer electronics; computer diagnostic services; computer data recovery

A Google search doesn’t reveal any directly relevant results that could hint at Apple’s intentions, although it has lodged a similar trade mark in the past, both in Australia and the US - the Australian one, from 2011, has never been accepted.

Also, the official Apple website references its operating system booting-up as ‘Startup’ (with a capital letter). In December last year, Apple was awarded the US trade mark for its startup ‘chime’ (the sound a Mac computer makes when switched on).

The trade mark application is at the very early status of ‘Filing – Approved’, meaning it has not been seen by an IP examiner.

Click to view a screenshot of Apple’s ‘STARTUP’ trade mark application.

This is one of a slew of recent trade marks by Apple in Australia. A fortnight ago it lodged for ‘multi-touch’, and in April it successfully trade marked the leaf in its logo.

Read about other recent Apple trade mark filings in Australia here.

Apple isn’t the only major tech company lodging trade marks in Australia this week, with Samsung lodging a trade mark on Wednesday for ‘Samsung Zeq’.

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39 thoughts on “Apple hoping to trade mark the term ‘STARTUP’

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