The ‘STARTUP’ application was lodged yesterday, August 27, by the Californian headquarters of Apple and a Sydney-based legal representative, Baker & McKenzie.
If accepted, Apple would hold the trade mark of the word ‘STARTUP’ under various retail, computing, mobile and educational classes. Specifically:
Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto
Class 37: Maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices
Class 41: Educational services, including conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of education
Class 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software and consumer electronics; computer diagnostic services; computer data recovery
A Google search doesn’t reveal any directly relevant results that could hint at Apple’s intentions, although it has lodged a similar trade mark in the past, both in Australia and the US - the Australian one, from 2011, has never been accepted.
Also, the official Apple website references its operating system booting-up as ‘Startup’ (with a capital letter). In December last year, Apple was awarded the US trade mark for its startup ‘chime’ (the sound a Mac computer makes when switched on).
The trade mark application is at the very early status of ‘Filing – Approved’, meaning it has not been seen by an IP examiner.
Click to view a screenshot of Apple’s ‘STARTUP’ trade mark application.
Apple isn’t the only major tech company lodging trade marks in Australia this week, with Samsung lodging a trade mark on Wednesday for ‘Samsung Zeq’.