UPDATED: Woolworths seeks trade marks for tech-related ‘Be’ and ‘Hub’

Woolworths Aus Australia Logo

Australian supermarket Woolworths has lodged a trade mark for the logo of a new product, service or division called ‘Hub’.

The trade mark was registered on April 9 by the Sydney headquarters of Woolworths and a legal representative, Spruson & Ferguson.

It covers a range of technology-related goods and services across Class 9. Specifically:

Class 9: Scientific and photographic apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines, data processing equipment and computers; computer peripheral devices, computer accessories and parts therefor including keyboards, port hubs, mouses and mouse pads, cables, headphones, speakers, computer cases; data storage devices including USB flash drives, CDs, DVDs; cameras including webcams; data processing equipment including readers and calculators; mobile phones; mobile phone accessories including holders, cases, covers and straps

Woolworths HubThe trade mark is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

The logo (pictured right) states that ‘Hub’ is “Exclusively at Woolworths”.

An online search appears to show that the logo has not appeared online before. Furthermore, an online search does not appear to bring up any relevant results for a Woolworths-related ‘Hub’.

Click here to view a screenshot of Woolworths’ ‘Hub’ trade mark.

UPDATE

Be Entertained

28 April 2014: The ‘Hub’ trade mark could be related to another Woolworths trade mark registered recently, for the logo (pictured above) of a new brand called ‘Be’.

The ‘Be’ logo has the tagline “be entertained”, and the application is looking to trade mark three colour-variations of the logo above.

The trade mark was filed on March 18 by Woolworths Limited and a legal representative, King & Wood Mallesons. It is at the status of ‘Indexing Approved’.

It covers similar technology goods and services as the ‘Hub’ trade mark, as well as additional classes covering ‘goods made from paper or cardboard’ and ‘office furniture’.

An online search for the ‘Be’ logo suggests it has not appeared online before. Further searching for the name linked with Woolworths appears to bring up zero relevant results.

Click here to view a screenshot of Woolworths’ trade mark application for ‘Be’.

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